The Yahoo Entertainment app on the iPad is a portal to the company’s Web-based counterpart, offering users access to a variety of entertainment content. It contains content about the latest movies, TV shows, music, celebrity news, and more. It has a magazine-like interface and offers original video content. It also offers interactive TV program guides.
Among other things, yahoo entertainment offers daily episode synopsis for 11 popular daytime soap operas. Through a partnership with GIST TV, the site provides users with episode updates as soon as they air on the West Coast. The site also includes full cast listings and links to the official soap opera web sites.
Entertainment is one of the most popular areas on the web, and Yahoo intends to keep costs down and keep its focus on popular subjects, such as celebrities. The company isn’t scared of the competition, however. While some sites have attempted to imitate omg’s photo-centric navigation page, Pitaro said that Yahoo won’t be alarmed by this new competition.
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