While colors can be inspirational, they’re not always the best choice for your logo design. Most of the time, they’ve got a “camp” feel to them. It’s easy to get lost in all the bright colors when it comes to your business logo. Black and white logos, though, are almost impossible to confuse with anything. They’re pure professionalism and are very easy to identify as corporate branding.
You’ll find that black and white versions of your logo design will fit with just about any colour scheme. While bright colours are great, black and white logo design are still very clean, simple and timeless. You can use black and white to complement or contrast with your colour scheme-it’s entirely up to you.
If you have a logo design that is going to be a prominent feature on your business cards, brochures, letterheads, envelopes, website, etc., you may need to consider using a black and white image. Or, you may need to choose an image that has some subtle shades of black in it. You need to be sure that there’s going to be enough contrast between the two primary colours to make your brand stand out without overwhelming your potential customers.
Your logo design needs to be consistent throughout. If you have a logo design that’s going to be used on your website, you need to ensure that it’s the same on each page. If your website uses a black and white version of your logo, it should remain the same on each page. You can easily achieve this by ensuring that the background of each page on your site is the same hue as the background of each individual page.
The black and white version of your logo design should also be used if your logo design is going to be printed in a document or other medium. A lot of printing companies only print black and white so you may need to use one of those versions if you want to use your logo design in more than just black and white documents. There are a lot of different colour ink manufacturers out there but unfortunately they can be very expensive. For printing purposes, you can use versions of black and white that are mid-tone. This means that even though they’re not as striking as a true black and white version, they’ll still look great.
The colors you use in your logo design process should relate to your branding and marketing message. The same goes for the text that’s included in your document. You need to make sure that your fonts and words match up so that everyone knows what it is you’re trying to say.
The sizes of your logo design and its content are important as well. A lot of times, businesses will use different fonts for their smaller forms than they do for larger logos. This can cause the branding to look disjointed. To keep things looking uniform, you should use the same type of font on all the forms, even if they’re small versions of your bigger logos. It helps people to connect with your brand. If you have black text on a white background, for example, it can give people a hard time believing that it’s coming from the same place as the other brands they’ve seen.
The last thing to take into consideration when it comes to designing a logo design is the printing costs. Printing costs are actually one of the biggest factors in the overall cost of your brand. You can help lower the printing costs of your promotional gear by taking advantage of some of the tips mentioned above. These tips can be applied to almost any type of business, although they’re especially important for businesses that have higher visibility.