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Logo Design – How It Is Done?

Logo DesignLogo Design - How It Is Done?

logo-design

Logo design is an artistic profession and academic field whose activity is concentrated in creating graphical representations meant to transmit certain symbolic messages to particular social groups, for the purpose of representing a company or other enterprise. Logo design usually reflects a company’s image, message, or logo used to advertise and promote a business. Some well known companies include Apple Computers, Dentsu, Unilever, and Johnson & Johnson. These companies have created some of the most recognized logo designs in the history of logo design. As a profession, logo design takes many forms including logo design books, logos, posters, signs, badges, and corporate stationery.

The primary objective of logo design is to create a recognizable mark that effectively brings about brand recognition. A highly recognizable logo design draws public attention and becomes an easily recognizable symbol. Logos can be in the form of a symbol, a phrase, a combination of letters and numbers, and even a background image. Professional logo designers use a variety of tools to maximize the effectiveness of their logo designs and create memorable icon designs.



A logo design provides a distinct image or graphic representation for a business, organization, or product. It provides a recognizable name, symbol, or slogan for a business. Logo designs can also be used to promote a new product, or explain an existing product or service. The visual aspect of corporate identity design represents the totality of the visual communication process between an agency or a business and its customers or associates.

In order to make a logo design, a designer must understand how to incorporate basic elements like color, shape, and texture into the visual logo. Creating a logo from these basic elements establishes a visual connection between the logo and its audience. A good logo design communicates the culture and values of the brand. A logo conveys a message about the essence of the business. It is a visual representation of the company’s ideals and mission, and a virtual emblem that stands for the company’s brand values.


A logo is usually created by a group of artists or graphic designers who are assigned specific tasks. The job description of each designer is specified in the logo design contract. Basic components that are included in most logos include a graphical image, text, and color. These components combine to create a visually appealing logo that is distinctive and easy to recognize. Logos may be used to display the latest product or service information, showcase a company’s achievements, or communicate company objectives.

There are many benefits to having a great logo design. An effective logo design builds brand recognition, which helps to gain a leading position in the business world. It is essentially an identity for a business that has come up with a symbol or graphic representation of its products or services. Brand recognition is one of the main factors that helps a company to succeed in business. A great logo design creates an impression in people’s minds regarding your brand, thus making them feel that they have come across a leading company in the business market. A great logo design also makes a lasting impression on people’s mind, which is far more valuable than any other promotional tool.

However, the creation of a logo is not a one-time process. In order to have a good logo design, the logo concept has to be refined over a period of time. This refinement can take place through constant consultation with the end users. In fact, it is necessary to communicate the logo concept to more people in order to obtain the desired level of success. There are a number of ways in which you can refine your logo concept such as printing, TV commercials, corporate exhibitions, trade shows and fairs, and using the logo itself as a label on envelopes. All these techniques help you to refine your logo design, thus enhancing the chances of success.

One example of a company logo that was re-designed over a period of time and proved to be successful is the coca-cola logo. The design initially appeared as a simple image of a man drinking a glass of cola, which initially led to several changes in the logo design. For instance, coca-cola started using the hammer and sickle combination to signify the strength of their company. The image of a man holding a hammer and sickle has now become synonymous with coca-cola.


Also Read: How to Choose the Modern Best Design For Your Brand

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