Owning a beauty salon is more than just having a fancy place and offering the best services in town. Marketing is a huge part of running any successful business, and a salon is no different. With the right kind of marketing strategies, you should be able to bring new customers into your salon and keep existing customers satisfied as well.
When it comes to advertising your services and getting the word out about them, email marketing is the way to go. Being able to reach your customers directly is a godsend, and it adds a uniquely personal touch to your promotional efforts.
If you’ve never delved into email marketing before, navigating this terrain might prove a little tricky for you. Luckily in this blog post, you’ll find all the information you need to get you started.
1. Build Your Email List
Before you can start implementing email marketing strategies, you need to have a good group of people to market to. Now, this doesn’t necessarily mean getting as many people as possible on your list. Your goal should be to get the most relevant people on your list.
And how do you do that? You start by deciding who your target audience is, particularly how old they are, where they live, and what their needs are. Once you do this, you’ll be able to narrow down your list to a group of people most likely to avail your services if you offer them. This makes your marketing efforts much more effective.
Once you know your target audience, you need to get to work on getting their email addresses. Here are a few ways you can do that:
- Set up mini-booths or kiosks in malls, offer a free demo of a service, and ask people to provide their email addresses at the end
- If you have a website, ask visitors to sign up with their email for a newsletter or special offers
- Ask all customers who come to your salon to drop their email addresses before they leave
For better results, divide your email list into segments to make your emails even more personal. For instance, you’ll be able to send out separate offers to men and women, or to kids and adults.
2. Add Meaningful Content to Your Emails
Building your email list will help you launch a more direct and effective email marketing campaign, however, if you want to be successful, you’ll have to do more than that. If the emails you send out feel like spam or don’t contain any useful information, your emails won’t drive up sales. Thus, you need to send out content that will appeal to your customers.
Here are some ideas on what meaningful emails can look like:
- Offer a pro skincare tip or a skincare routine
- Ask a customer to share their experience with your salon and share it via email
- Offer exclusive deals and discounts available only to your email subscribers
- Thank your customers for doing business with you
More importantly, your emails need to look eye-catching and visually appealing. Make sure to use a ton of colors, graphics, stickers, and images. If you have no idea how to create an eye-catching email, check out PosterMyWall’s salon marketing templates. Their editor makes it incredibly easy to create gorgeous content in minutes.
3. Use an Email Marketing Platform
Using an email marketing platform to send your emails can help you streamline the process and keep track of what you’ve sent and to whom. This is especially useful if you’ve segmented your email list into different categories.
A good idea would be to use PosterMyWall’s email marketing service to send out your emails, especially if you’re using their editor to make your email content. There are also tons of other platforms that you can send your emails from online.
4. Schedule Your Emails Strategically
Nobody likes to be bombarded with emails all the time, no matter how informative they are. If you send too many emails, you’ll risk customers blocking your content. However, if you send emails very rarely, you just won’t be able to have the same impact on your customers.
Therefore, your goal should be to send just the right amount of emails. The timing and frequency of your emails are aspects of your marketing that you’ll have to figure out through experimentation. Start with a baseline and then see what customers respond to the most.
As a general rule, you should send out emails on a bi-weekly basis, preferably during the week and during work hours. If you have a special event or new offer out, you can increase the frequency to match your needs.
If email marketing is done right, it can have a big impact on customer responsiveness. This is primarily because people are very likely to check their emails regularly. If they see something that catches their eye, they will engage with it. So play your cards right, follow the tips in this blog post, and watch your sales go up.